品牌故事

台灣品牌Namas 創立於西元 2017 年,創始人龍映育老師,為了推廣台灣烏克麗麗教育文化,在無數個輾轉的夜晚,熬夜編寫烏克麗麗系統教材,並透過麥書國際文化事業有限公司,出版烏克城堡、烏克麗麗大教本,提供喜歡烏克麗麗的朋友有方向的系統學習,讓教授烏克麗麗老師減輕備課的壓力,如此身先士卒、鞠躬盡瘁的利他精神,移轉到創立台灣自主性樂器品牌,站在彈奏的立場,要求產品能達到做工精緻 、聲音準確 、音質優美、典雅舒適 、又具有美感的高品質樂器。

Taiwanese brand Namas was founded in 2017, the founder of Long Yingyu, in order to promote Taiwan’s Ukuleli education culture, in the midst of countless twists and turns of night, writing Ukuleli system textbooks day and night, and through the limited international culture business the company, Publishing UK castle, Ukrilia textbooks, to provide like Ukreli friends have direction of the system learning, so that Professor Ukreli teacher to reduce the pressure to prepare lessons, so the pioneering, dedicated altruistic spirit, transferred to the creation of Taiwan’s autonomous musical instrument brand, standing in the position of playing, requires products to achieve exquisite workmanship, accurate sound, High quality instruments with beautiful sound quality, elegance and comfort, and beauty.

品牌文化

Namas以一個核心品牌文化、六個品牌精神為主軸

品牌文化: 提升心性

品牌精神: 利他   誠信  努力  感恩  反省  樂觀

Namas定位於高端品牌,在這里程中,需透過不斷努力,謙虛接受指評,自我反思錯誤的地方,並感恩萬物賦予我們資源與機會,以樂觀正向的態度,面對無常的挑戰,對於產品宣傳,不誇大亦不吹噓,以誠相待每位客戶,解決每位客戶之所需,幫助他人營利,反饋社會,響應公益活動,關懷弱勢團體,使人們得到幸福與快樂! 無論是產品製造,或是音樂藝術的呈現,乃至音樂教育的訓練,為了走向專業化,同一件事都必須反覆操作,在這無形的過程中,已提升操作者的心性,降伏煩躁不安的心後,就產出良好的產品,品質就能穏定,演奏者可以完成精湛的表演,演出就能獲得喝釆,學習者亦可藉此反覆練習,提高專注力、意志力、受挫力,未來面對許多事物上,更能展現高耐力、毅力,如此一來,成功的康莊大道即在眼前,甜美的果實唾手可得!

Namas with a core brand culture, six brand Essence As the spindle

Brand Culture: Ascending mind

Brand Spirit:  Altruistic  Integrity  Effort  Thanksgiving  introspection  Optimistic

Namas is located in the high-end brand, in this process, through continuous efforts, humble acceptance of the assessment, self-reflection of the wrong place, and grateful for all things to give us resources and opportunities, optimistic positive attitude, in the face of the challenge of impermanence, for product promotion, do not exaggerate and do not brag, in order to solve each customer’s needs, Help others for profit, feedback society, respond to public welfare activities, care for vulnerable groups, so that people get happiness and happiness!

Logo內涵

字體涵意: Namas品牌所代表的,正是做工精緻(Neat)、聲音準確(Accurate)、音質優美(Musical)、典雅舒適(Artistic)、又具有美感(Sensuous)的高品質樂器。

外層涵意: 品牌設計由來,乃由吉他、烏克麗麗的輪廓去發想及設計,字體的線條以流暢的圓弧去詮釋音韻的運行。

內層涵意: 為了感謝這片土地與我們所需,Namas亦有強大的能量回向於所被製成的商品,感恩萬物!

Font meaning: The Namas brand represents a high-quality instrument with exquisite workmanship (Neat), accurate sound (Accurate), beautiful sound quality (Musical), elegant Comfort (Artistic), and Aesthetics (Sensuous).

Outer meaning: Brand design from the origin of the guitar, Ukreli contour to think and design, the line of fonts with a smooth arc to explain the operation of Rhyme.

Inner layer Meaning: In order to thank the land and what we need, Namas also has a strong energy back to the goods made, grateful for all things!